G Allen Mindset - Photo of Stephen and Dora


A truly successful and sustainable investment strategy is not solely determined by investment performance and returns, but rather by the investor’s mindset and approach. While market uncertainty and the allure of chasing high returns can lead many investors astray, a disciplined and focused mindset is essential for achieving long-term growth.

At our firm, we help clients navigate the ever-changing financial landscape by providing them with the necessary tools and perspectives. Our focus is on a disciplined and strategic approach to investing, which we believe can help our clients achieve their financial goals with confidence and peace of mind.

True Wealth Building

Our definition of true wealth includes three essential components: financial security, freedom to choose how you spend your time, and achieving personal fulfillment and peace of mind.

While the definition of true wealth may vary from client to client, the key to success remains the same – the ability to change ingrained beliefs and behaviors towards investing that may not have been effective in achieving financial goals in the past.

We work with clients to identify and overcome any limiting beliefs or misconceptions they may have about investing, and we help them develop a disciplined strategy for achieving their financial objectives. Whether it’s meeting essential needs in life or creating a legacy of multi-generational wealth, we believe that anyone can attain their financial goals with the right mindset and a comprehensive, personalized financial plan.

Total return approach image text

At G. Allen Financial, we use a total return approach to wealth management that prioritizes managing to your cash needs first. Our bottom-up strategy ensures that we take a comprehensive view of your financial situation, taking into account your unique circumstances, whether you are in the accumulation phase of life, the spending phase, have a multi-generational focus, or have received a windfall of cash.

We understand that adopting this approach may require a paradigm shift for most individual investors, and that’s why we take the time to educate and inform our clients at every step of the way. We believe that a well-informed client is a more empowered client, and we want you to feel confident in your investment strategy.

As our clients become more familiar with our approach, we observe that they become increasingly empowered, embracing the benefits of long-term compounding and becoming less influenced by the short-term effects of market volatility. We recognize that this approach requires patience, and we appreciate working with clients who have a grounded perspective on the disciplined effort required to stay the course and achieve long-term results. By designing custom investment plans that fit your unique circumstances, we strive to help you achieve your financial goals with confidence and peace of mind.

Total return approach to true wealth building
High-end service to true wealth building

Providing a personalized, high-touch approach to client relationship building is crucial to delivering exceptional service. That’s why we intentionally limit the number of clients we take on, allowing us to devote our full attention and resources to each individual. By doing so, we can develop a comprehensive understanding of each client’s unique financial situation, goals, and values, and create a custom-tailored plan that meets their specific needs.

While our home and hearts are headquartered in Santa Fe, New Mexico, we take great pride in our ability to deliver this ultra-focused service philosophy to clients located across the U.S. and even internationally. We are always available to travel to meet with clients in person, should their needs require it, in addition to providing communication via phone, virtual meetings, and email.

To maintain this flexibility, we continually invest in technology platforms and tools that reinforce our firm’s independence and objectivity. By leveraging technology, we can ensure that our clients have access to the latest information and tools to help them make informed financial decisions, regardless of their physical location. This allows us to provide the highest level of service to our clients, no matter where they are located.